Can you capture healthcare experience in Ontario today?

TORONTO (March 22, 2013) — Framing the Experience: A photo contest to capture patients’ healthcare experiences in Ontario is seeking images that will collectively convey the relationships, stories, emotions and realities tied to people’s experiences – whatever and wherever they be – interacting with Ontario’s healthcare system.

The contest is open to post-secondary students enrolled April 1, 2013 in a photography, journalism or digital imaging program in Ontario. They can be studying full or part time in graduate, undergraduate or continuing education programs at community colleges or universities. The contest offers photographers, digital artists, and photo-journalists-in-training a great opportunity to challenge their creativity and thinking, to showcase their talent and to help fund their ongoing education. Top winners receive $1500 a piece.

This new contest is created and sponsored by The Change Foundation, an independent healthcare think tank focused on improving people’s healthcare experiences as they navigate the ins, outs, and in-betweens of Ontario’s healthcare system.

The photos can be realistic, symbolic or abstract responses to the question, What does the healthcare experience look like across Ontario today? They can show connection — or lack of it. They can evoke feelings, tell stories, provoke thought— or all of that at once. “Our hope is that the contest and the photos it inspires will prompt people to think in new ways about what really matters to people as they experience healthcare,” says Cathy Fooks, CEO of The Change Foundation. “We’re eager to see the fresh perspectives of Ontario students as they focus their minds and lens on capturing different faces, places and realities.”

The contest welcomes entries showing the informal care that happens among families, friends and neighbours, the relationships and interactions with professional healthcare providers of any setting, or a range of experiences from the perspective of either patients or their families and friends. The Foundation also welcomes images that reflect the diversity of the province’s geographies and populations.

Respect for people’s humanity and dignity is a key element in Framing the Experience. Due to the sensitivity required when shooting in healthcare settings, ethical guidelines and guidelines for working with providers and facilities have been established, in addition to the application, contest rules. Some students may photograph people they already know (e.g., friends or relatives who are receiving healthcare). Others might contact healthcare facilities for assistance and will need to secure permission. The Change Foundation has prepared a letter students can send to healthcare providers to introduce themselves and the contest.

The Change Foundation will select up to 12 winning images for use on its website and in online or printed reports or promotional materials, and will display them in its Toronto office. The work of the winning students will also be acknowledge publicly and promoted.

Framing the Experience is accepting entries from April 1 to July 1, 2013.

For more information, contact The Change Foundation:

Anila Sunnak
Communications Specialist 416.205.1325

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